Satellite radio continues to target talent...now its Lance Armstrong

Sirius announced today (10/26/04) that Lance Armstrong will be joining their programming. He will be hosting a show on Sirius' Faction, 'the innovative music channel created especially for action and outdoor sports enthusiasts'.

I'm sure that his 6 Tours de France victories played into this, but I would bet the $20M in liveSTRONG bracelet sales was even more of a factor in this deal. Lance Armstrong has definately broken through to the masses.

Again, as a consumer, the battle is heating up on which service will win your ~$10 a month.

Content, content, content. XM and Sirius are going after it.

[read] the Sirius Press Release

[read] my other blog posting about XM and Sirius Talent/Content war

Comments

[prlix fxge]

ndbokvg cmhy tykco dpmqnkv rfwezp njku zjcqlfaso