Word of the Week

W.I.F.M.

You know this word! Say it with me...whiffem. You know, What's In It For Me? I joke that this is the radio station that all of us work for everyday.

To your clients; do your presentations really address what they need? Do they feel that you are working on behalf and with them or are you in it just for you?

To your employees; they judge everything that you do with this filter. How will your new procedure affect them? How will your new "initiative" change their life, lifestyle, expense account?

Whatever your audience, remember the radio station they work for...W.I.F.M.