Word of the Week

Passion

This is a tough word to recreate in the business world because it is an emotion.  However, some of the best company's have found a way to tap into their consumer's passion to sell them products (or better yet, convinced them that they MUST have the product).

Also, are you passionate about what you do?  Do others feed off of your passion?  Do you have passionate customers?

TiVo, Nike, liveSTRONG bands, the best radio stations and so many other examples, all have passion driving them.

Get passionate, or better yet...find out what your customers are passionate about and feed the passion.