Relevant
We all work on great projects, but are they relevant? Is the end product that you are trying to create really what your customer wants? Really? How do you know?
Think about your own lifestyle and daily habits. What is relevant to you? What new product or service really got your excited? Why?
So many companies put out products and services only to "beat the competition", but don't focus on why the customer wants/needs it. Most companies are trying to get back marketshare from Apple's iPod with less expensive or smaller .mp3 players, but do they know "why" people use them? They better make sure it is easy to get music on and off of the player or it will be useless and the consumer will tell everyone how bad the product is.
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