Radio stations to podcast...get ready

In today's Radio Ink, this press release from Loyal Ears.

I thought this paragraph says quite a bit:

Loyal Ears President Jimmy Risk observed, “Clear Channel’s entry last week into podcasting underscores the urgency for radio to connect beyond the dial. Fortunately our technology makes sure that Clear Channel stations won’t be having all the fun. At low cost, we’ll arm their competitors with everything they’ll need to spread brand and revenue by podcast and beat them to the punch in most markets. Biggest is never fastest.”

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tags: podcasting | radio | clear channel

Comments

[podcasting]

I wholeheartedly 100% agree. I could not have said it any better