I wrote about this back on January 5th and coined the phrase "Drive Time Ear Time". The race is on to capitalize (and monetize) the time all of us spend in our cars.
Motorola thinks it has the answer. I have to admit, this guy at Motorola gets it. It will be interesting if this type of cell phone/radio/home PC solution will actually work as easily as he describes. To penetrate and be mass appeal, listening to content that was downloaded to a home PC, transferred to a cell phone and played back on a car's radio, needs to be "one button easy".
BTW, this is exactly what podcasting is, using an aggregator such as iPodder and an iPod with a FM transmitter in the car. Why people would pay Motorola for this feature doesn't make sense to me, unless they make the cell phones that have this ability so cool that customers are willing to pay for this feature.
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tags: podcasting | engadget | motorola
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