Ok, I know there are plenty out there that want to discount the value of podcasting, etc., etc. However, both Podshow and Odeo have just received funding to help take another step to viable business models.
Adam Curry's Podshow got a commitment of $8.5M and Odeo's is undisclosed at this time.
The "network" podcasting model could be the way to provide scale to advertisers/agencies that specifically need niche "formats" without having to contact every individual podcaster.
First iTunes 4.9, now venture capital money.
Keep an eye out on bigger companies (ie. Google, Yahoo!, Microsoft??) wanting to buy these "networks" to provide another advertising opportunity. Hmm...Mark Cuban did pretty well when Yahoo! came knocking on his door back in the Broadcast.com days...
Thank you Doug Kaye for the heads up!
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tags: podcasting | adam curry | podshow | odeo
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