This month's Business 2.0 is a fantastic read. One of the stories specificially discusses companies that tap into their customer's passions.
This is so much more than focus group studies and telemarketing. In fact, if you don't have a blog search for your company using Bloglines or other blog aggregator, you are missing out.
In fact, you might just want to have a search titled "[insert your company's name here] sucks". For 2 examples of what I'm referring to, read what Engadget is saying about a few companies here and here.
[link] to Companies Tap Into Consumer Passion via
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tags: business 2.0 magazine | bloglines










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