File this one under "why didn't I finish and post it"? I saved this draft on 12/31/05 at 7:12am.
I'm sure you have to have heard about Google's acquisition of dMarc Broadcasting on 1/17/06. I truly believe that this is just the start of even more changes in the broadcasting industry. Be prepared for big, organizational and operational changes. I purposely left the post unfinished so you could see where I left off...shame on me!
**original draft post below
I believe that Google is one of the biggest threats/opportunities to/for Radio. Google is keen. Google is local. Google is global. Google is omnipresent.
Ok, what the heck am I talking about?
Google can provide a way to:
1) cut costs drastically
2) market/advertise a station very inexpensively
There are many directions and thoughts that I can go on this post, but I'm going to limit it to just a few thoughts. Let me start from #1 above.
Cut costs drastically
Now, this is a threat to those that work in radio (like me!), but a huge opportunity for a radio station and company.