Google Changes Everything for Radio

File this one under "why didn't I finish and post it"?  I saved this draft on 12/31/05 at 7:12am.

I'm sure you have to have heard about Google's acquisition of dMarc Broadcasting on 1/17/06.  I truly believe that this is just the start of even more changes in the broadcasting industry.  Be prepared for big, organizational and operational changes.  I purposely left the post unfinished so you could see where I left off...shame on me!

**original draft post below

I believe that Google is one of the biggest threats/opportunities to/for Radio.  Google is keen.  Google is local.  Google is global.  Google is omnipresent.

Ok, what the heck am I talking about?

Google can provide a way to:
1)  cut costs drastically
2)  market/advertise a station very inexpensively

There are many directions and thoughts that I can go on this post, but I'm going to limit it to just a few thoughts.  Let me start from #1 above.

Cut costs drastically
Now, this is a threat to those that work in radio (like me!), but a huge opportunity for a radio station and company.

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tags:  google | dMarc

Comments

[Jim Kerr]

By all means finish your post! But in the meantime, you can check out my modest thoughts on the matter at www.pollackmediagroup.net.

[Mark Turok]

This certainly is a very fascinating story and it will be interesting to see what direction Google goes with this.

Mark Turok