Google Ups the Ante...ROI solutions

In the world of Internet advertising, accountability and results measurement is what has so many interested in shifting dollars from "Old Media".

Google has upped the ante with their 'Cost Per Action' AdSense pricing model.  Whether this is in response to click fraud or a genuine interest in providing a ROI solution, it should get your attention.

From the AdAge article:

Google yesterday revealed details of its test with unnamed advertisers. "We are currently testing a cost per action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense," The online giant said in a release. "We're pleased with how the test is progressing."

[read] via AdAge