Being Digital

Getting stuck in the Atlanta airport for a few hours gives me some time to pay attention to my blog...

A lot of my thought process (and a lot of my client's) has to do with building a digital strategy.  What caught my attention was an article on Internet News entitled "Is There Money in MySpace?".

As most of you know, News Corp paid over $500M for MySpace and of course, they want to recoup their investment...fast.

Read this article and see the challenges they are facing with monetizing one of the fastest growing websites out there (as well as the largest memberships).  They are NOT intending on making back their money on selling banner ads...

As Tom Parish has been saying, 'it is a wonderful time to experiment'.  The tactics are very interesting and keep your eyes on the strategies, because they will continue to expand/contract/change.

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