I had first heard of Michael after reading through his 2005 Trendscape book early this year. Then, I was fortunate enough to meet him in person after his keynote speech at the CSS RDQ conference this year.
At the first break, I immediately logged onto Bloglines and subscribed to his blog, Ubercool. To listen to Michael speak is electric. You are immediately interested and engaged. If you want to view the world from his entrepreneurial eyes, his blog is a good place to start and this interview as well.
I'm drawn to people like Michael...curious, constantly learning, driven and dynamic. I hope you enjoy reading more and getting to know more about Michael and his Ubercool world.
IF YOU ARE NOT INTERESTED IN LEARNING ANYTHING NEW, STOP READING NOW!
Business Thoughts: You describe you blog, Ubercool, as a "cool, concise, data-based overview of the world's hottest trends". But Ubercool is more than a blog, right? Tell us more.
Michael Tchong: From a big-picture perspective, I see Ubercool as a transformational company. Its mission is to energize and inspire, so the blog draws the people who need to stay on top of the hottest trends. It will also serve as point central for trendsetters and professional hipsters who want to attend our Ubercool trend parties around the globe, which is another aspect of the Ubercool business.
BT: Where did the name Ubercool come from?
MT: I had a problem. I owned two brands, Trendsetters.com and Trendscape, and while they're both superb, I decided I needed a brand that people could remember instantly. Too many confused us with other companies with "trend" in their name. So a while ago, I was surfing and I saw that Ubercool.com was owned by this British programmer since 1998. The name resonates because it signals a global perspective. I was right. Just about everyone I meet today loves the name.
BT: Have you always been an entrepreneur? Tell us where you get your creative drive.
MT: I'm on start-up number six, so I'm clearly a serial entrepreneur. I also have about two more ideas brewing before I might call it quits, but for now I'm enjoying the process of creating and building. And because it's so tough to start a company today, I believe that if I can turn Ubercool into a viable business, I can do just about anything I want, which is the entrepreneur's only true reward.
BT: What has been your biggest accomplishment so far? Biggest business regret or failure?
MT: I think the fact that I've been able to sell three out of my five previous start-ups within 15 months of their start date is my most remarkable feat. Then again, my biggest regret was that I didn't sell ICONOCAST the second time for $18 million, but them's the breaks, as the saying goes. The only consolation I have is knowing that I can recreate that value over and over again, which is what keeps me going.
BT: What is on the horizon for Ubercool?
MT: The blog and events are just a sliver of the vision. We're building a brand that will have enduring value irrespective of the business it's in. Ubercool is built around a set of ethics and new-age values that will slowly seep into the masses and create large amounts of goodwill. So, expect to see us in every conceivable new-media format. After all, if we weren't on the bleeding edge, we couldn't call ourselves "ubercool".
BT: Fast forward five years. What will Ubercool be accomplishing in 2010?
MT: Ha, ha, you're definitely trying to make me say something about my future strategy, aren't you? Well, of course, our Ubercool events and its product recognition and propulsion capabilities will in 2010 be equivalent to winning an Academy Award for innovation. There will be Ubercool parties around the globe, occurring almost daily. The Ubercool forum as already influenced its 1,000th product design through a collaborative process involving naturally curious trendsetters and truly consumer-driven marketers. Ubercool, meanwhile, continues to blow past other media and entertainment companies by launching its umpteenth superbly innovative entertainment idea, this one involving 3D modeling and live printouts of your future using memory-reading robots.
BT: What wakes you up in the morning and gets you going?
MT: Two cups of coffee and a continuous urge to know. I'm also born to shop, so I like to keep myself surrounded by all the latest and greatest toys, foods, clubs, restaurants and people. I can't imagine being in a better business and getting paid to do what I do.
BT: Are there any questions I forgot to ask you and is there anything else you would like the readers of Business Thoughts to know about you and Ubercool?
MT: I think the big message flowing out of all my trend monitoring is that the world ain't what it used to be. Even compared to five years ago. The speed at which everything moves these days requires business people to be doubly vigilant, while still processing information at twice the speed of, say, 1990. Competition, the BRIC countries and the next big technology boom will seriously up the ante for everyone, from marketers to white-collar workers. To prepare yourself for this bold future, be in the know, so you can be powerful beyond measure.
[link] to Ubercool blog
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tags: ubercool | michael tchong | people you need to meet











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